About
Archit leads programmatic strategy at MagicBid as Business Head of Programmatic, working closely with demand partners, SSPs, and ad exchanges to help publishers grow yield across web, app, and CTV.
The role centers on building stronger auction structures, diversifying demand, and improving header bidding and RTB setups so publishers see the impact directly in their CPMs and fill rates.
On the MagicBid blog, the focus is on real-time bidding, programmatic strategy, and the practical decisions that actually move a publisher's bottom line.
Articles by Archit
