Google Updates to Video Inventory Policies: What Publishers Need to Know
Are You Ready for the Future Changes to Google's Video Policy? Google is going to make major changes to its video inventory regulations on September 23, 2024. With a focus on video inventory limits, these modifications will relocate the current video content regulations from the Google Publisher regulations to a new area under Google Publisher limits. Publishers should be aware of this change since it has a direct bearing on how video content is monetized, particularly when it comes to material that is limited.ÂKey Changes to Video Inventory Policies
In today's rapidly evolving digital landscape, understanding the changes in video inventory policies is crucial for publishers looking to optimize their revenue streams. Google has recently introduced significant updates that will impact how video content is monetized across its platforms.- Shift to Video Inventory Restrictions: Google is moving its guidelines for video content under Google Publisher Restrictions to a new site. This implies that fewer advertisements may be shown for any video material that the new list classifies as restricted. More specifically, advertisements for certain banned films will no longer be served by Google Ads or non-direct Ad Manager transactions like private and open auctions. This does not imply that limited material cannot make money at all, though. Advertisers can still deliver advertising through direct transactions in Ad Manager, such as programmatic guaranteed deals, preferred deals, and classic reservations, or from other sources, such as non-Google ad solutions.Â
- Clarification Through Editorial Updates: In order to make the video inventory constraints more readable and clear without altering the fundamental criteria, Google is also making editorial adjustments to them. Â
Some of the key clarifications include
Upholding Google's regulations is crucial in the dynamic digital world if you want to maximize ad income and guarantee a satisfying customer experience. The following are some crucial things that publishers should think about:Â
- Video Inventory Control: Play, pause, mute, skip, dismiss, and all other controls related to video inventory have to stay completely operational and visible. Crucially, controls that respond to user input—such as scrolling, hovering, touching, or swiping—are not regarded as hidden or non-functional, which always worries publishers over user interface design.Â
- Sticky Video Placements: The video must begin in the main content area and only move to the sticky location when the player goes off-screen for video players that change positions when users scroll. This preserves adherence to Google's principles while guaranteeing a flawless user experience.Â
