Header Bidding for Higher CPM

Maximize auction competition and CPMs with a fully managed header bidding setup inside Google Ad Manager.

Across • Web • App • CTV

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Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms
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Challenges Limiting Publisher Growth Globally

Before header bidding, most publishers struggle with:

Limited competition due to waterfall setups

Revenue loss from sequential auctions

Poor transparency into bid values

Inconsistent CPMs across geographies

Over-reliance on a single demand source

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Our Prebid Header Bidding Solution

MagicBid implements a fully managed Header Bidding Integration that ensures every impression is auctioned fairly before reaching Google Ad Manager.

Parallel bidding from multiple SSPs

Higher CPMs through unified auctions

Prebid-based client & server-side setups

Optimized timeouts to control latency

Centralized reporting inside GAM

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Additional Advantages That Set MagicBid Apart

Beyond standard header bidding, MagicBid delivers

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Access to premium global SSP demand

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Hybrid setups (client + server side)

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Geo-specific demand optimization

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Continuous yield and floor price tuning

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Seamless coexistence with Open Bidding & AdX

Why Publishers Trust MagicBid With Their Revenue?

Official Google Channel Partner (MCM)/Partnered with Leading Ad Platforms

Deep expertise in Prebid & Google Ad Manager

Built-in IVT & fraud protection (MagicShield)

Dedicated yield and monetization experts

Proven results at scale

What Publishers Say About Us

Before MagicBid, monetization felt like guesswork. We had demand, but no clarity on what was actually working. Once we moved to MagicBid, the transparency alone was a game changer. We finally understood where revenue was coming from and our yield followed naturally.

Anuj Chauhan

We were struggling with low fill rates and unstable CPMs in our app inventory. MagicBid didn’t just plug in demand they optimized it. Their team fine-tuned our setup, reduced inefficiencies, and helped us stabilize revenue without hurting user experience.

Nick Cooper

What stood out wasn’t just the tech it was the partnership. The MagicBid team actually cares about long-term growth, not short-term wins. From onboarding to optimization, they’ve been proactive, responsive, and genuinely invested in our success.

Ali Shah

As we expanded from web to CTV and performance-driven demand, managing monetization became complex fast. MagicBid helped us unify everything under one strategy, without forcing migrations or breaking what already worked. Scaling finally felt manageable.

Vikram Singh

Trusted by 600+ Publishers worldwide
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MagicBid Helps Publishers Scale Revenue Through Header Bidding, Open Bidding, and Advanced Programmatic Monetization Across Web, App, and CTV.

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Our Latest Blogs

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What Is Header Bidding? Complete Guide for Publishers (2026)

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Blogs