OpenRTB Integration for Real-Time Bidding

Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms

Challenges with OpenRTB performance

Incomplete or poorly mapped bid requests

High rejection rates from DSPs

Latency that impacts viewability and user experience

Limited compatibility across formats and environments

Complex integrations that slow teams down

How MagicBid’s OpenRTB 2.6 Setup Works

CTV Ad Podding Support

Structure your video inventory the way buyers expect with podding logic, skip signals and cleaner targeting for premium CTV demand.

Low-Latency Auction Handling

Auctions processed in under 150ms. Built to deliver faster load times and higher viewability.

Fully Mapped Bid Requests

All device, user, content, and inventory signals included. Cleanly structured and version-compliant.

Privacy & Compliance Ready

Supports GDPR, TCF v2.2, CCPA, COPPA, and DSP-specific consent frameworks.

Seamless Integration

Built to adapt. Our infrastructure supports all major integration methods across Web, App, and CTV with minimal setup and maximum compatibility.

Client-side header bidding (Prebid.js, TAM)

Server-to-server bidding (direct OpenRTB pipes)

JS or SDK wrappers for Web, App, and CTV

Direct DSP & PMP connections

Designed for Delivery

Every OpenRTB request is structured for performance clean, complete, and optimized to drive:

Higher DSP eligibility

Fewer bid rejections

Better match rates

More consistent demand across partners

What Publishers Say About Us

Before MagicBid, monetization felt like guesswork. We had demand, but no clarity on what was actually working. Once we moved to MagicBid, the transparency alone was a game changer. We finally understood where revenue was coming from and our yield followed naturally.

Anuj Chauhan

We were struggling with low fill rates and unstable CPMs in our app inventory. MagicBid didn’t just plug in demand they optimized it. Their team fine-tuned our setup, reduced inefficiencies, and helped us stabilize revenue without hurting user experience.

Nick Cooper

What stood out wasn’t just the tech it was the partnership. The MagicBid team actually cares about long-term growth, not short-term wins. From onboarding to optimization, they’ve been proactive, responsive, and genuinely invested in our success.

Ali Shah

As we expanded from web to CTV and performance-driven demand, managing monetization became complex fast. MagicBid helped us unify everything under one strategy, without forcing migrations or breaking what already worked. Scaling finally felt manageable.

Vikram Singh

Our Latest Blogs

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What Is Header Bidding? Complete Guide for Publishers (2026)

Blogs

Smarter OpenRTB Auctions, Built for
Web, App, and CTV

600+

8B+

Challenges with OpenRTB performance